Wednesday, October 7, 2009

Flying the flag

Here's what the SoHo Playhouse looks like when we've put our posters on it. Shaifer got very excited and clapped his hands when he saw it.

Johanna, our Assistant Stage Manager, gave it the thumbs up. She was very excited.

Next challenge: make a new flag for the venue.

This one isn't doing too well anymore. This question of what to put in its place took an hour to debate in today's strategy meeting. Our publicists, promotions team, branding agency, and producers, on conference call from Costa Rica, all had useful input and got very excited. Only after we'd agreed to construct a large pair of [this comment has been censored] did we learn that the current flag's shape is 'grandfathered in' (SoHo Historic District and all that) and its shape can't be changed. We eventually decided that because it will only cost a few thousand dollars to get a new one - every cent well spent as far as ROI - we should go ahead, provided we hire a union rigger to put it up. We created a mock-up of the new flag pinned onto a styrofoam model of the building, and presented our work to the cast, but they didn't seem to care.

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